SKODA AUTO`s `India 2.0 Project`: A Lesson for Foreign Automakers in The Indian Market

Case Code: BSTR652
Case Length: 12 Pages
Period: 2018-2022
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Skoda Auto Volkswagen India Private Limited
Industry : Automotive
Countries : India
Themes: Business Level Strategies, Competitive Strategy, Consumer Marketing,Brand Development

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

SKODA AUTO India Private Ltd. (Skoda Auto) sold 37,568 cars in the first 8 months of 2022, the largest number of cars the company had sold in its 20 plus years of operations in India. The previous best was 34,678 units sold way back in 2012. “All of my communication this year has been about making 2022 the Biggest Year. And now, we have done it. This is a landmark moment for SKODA AUTO in India, and in the world,” said Zac Hollis (Zac), Brand Director, SKODA AUTO India..

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